logo_aen Contact

I reimagine experiences for ambitious products.

I am Aen, a software product designer.

From 2003, I made Flash and CSS websites and rode the Web 2.0 wave. From 2008, I started focusing on UI and UX and helped launch software products for businesses in various industries.

These are some of the companies and brands I have created for.

logo_experience_mydoc
Mydoc
Healthcare
Details
logo_experience_intersective
Intersective
Education
logo_experience_singaporebrides
SingaporeBrides
Weddings
logo_experience_verifone
Verifone
Payments
logo_experience_mozat
Mozat
Mobile
logo_experience_toc
The Open Company
Useful Goods
Details
logo_experience_viki
Viki
Entertainment
logo_experience_anideo
Anideo
Mobile
logo_experience_relayroom
Relay Room
Design
logo_experience_hungrygowhere
HungryGoWhere
Food
logo_experience_sony
SONY
Consumer Electronics
logo_experience_yahoo
Yahoo
Internet Services

I have many skills. The services I’m currently focused on providing can be described by these common terms.

Product Design User Interface UX User Experience UI/UX App Design UI Design Design Thinking iOS Apps Android Apps Material Design Graphic Design

These are some of the publications my work has been featured in.

logo_techcrunch logo_smashingmag logo_coolhunting logo_tnw logo_lifehacker logo_ixda logo_boingboing logo_cnbc logo_rockport logo_designdesign logo_designmodo logo_fastcodesign logo_gestalten logo_upout logo_bltd logo_up logo_barcamp

Client Work

You may be interested in these case studies.

Emotional Design for Healthcare

MyDoc

An emotional, non-sterile approach to designing user experience in healthcare apps.

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Familiar Healthcare UX

MyDoc

A healthcare platform with a familiar user experience to connect patients and healthcare professionals.

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Typographic Design for a Miura Fold Map of Sans Francisco

The Open Company

Collaborated on waterproof map of San Francisco with friends in San Francisco, Reykjavik and Tokyo, on Kickstarter.

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Collection of Branding and Identity Work

Various Clients

A selection of logos and other identity artifacts for the companies I have worked with, created over the years.

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Experience, 2007 – 2017

2017

Intersective
Designed Personal Edge Portfolio app for RMIT Vietnam.
ThisDay
Designed iOS app for wedding services directory created by SingaporeBrides – Singapore's leading wedding services portal and community.

2016

Intersective
Developed and designed education software for universities in Australia and Vietnam. Implemented in Angular 2 and Ionic 2.

2015

MyDoc
Proposed and led the effort to introduce chat and AI as the primary user interface to connect patients and healthcare professionals.
Designed online pharmacy Q&A experience in partnership with Guardian Pharmacy.
ViSenze
Design and developed website for a machine learning startup.
AngelRound
Designed brand identity, website and developed backend for online platform that matches startups with angel investors.
SingaporeBrides
Designed app icon for Singapore's leading wedding portal and community.

2014

Saturdays
Designed website for a social keep-fit-together platform based in Tokyo, Japan.
GoodHands
Designed brand identity, website and iOS app for a massage-on-demand service.
Sunday
Designed brand identity and developed website for a design agency.
Multiply
Design brand identity, website, emails for Multiply – affordable, short term software development courses for those who want practical new skills for a technology-centric future.
6degrees
Designed and released a contact management app on Android and iOS. Also designed and developed corporate identity, website, email newsletters and icons.

2013

LifeOpp
Designed web application, iOS and Android apps, implemented Twitter Bootstrap and redesigned logo for a jobs site focused on the service industry.
Mozat
Managed a team of six designers as VP Design and released a portfolio of mobile apps and games including Deja, Loops and Shabik, across iOS, Android, Windows Phone, Blackberry, J2ME and Symbian platforms in Southeast Asia, China and the Middle East.

2012

The Best of Business Card Design 9
COMA business card design featured in book by Rule29/Rockport Publishers, which features the most current and best work by top designers worldwide. The “go-to” sourcebook for business card design inspiration.
StartUpAsia
Presented my web prototyping product Mocku.ps at startup event organized by Tech in Asia.
Denso
Design the iPhone and iPad apps for video app Denso, by Anideo – backed by Eduardo Saverin, a co-founder of Facebook.
The Open Company
Collaborated with friends in San Francisco, painters in Reykjavik and printers in Tokyo to create a Kickstarter-funded Miura-folded Watercolor-painted map of San Francisco.
Creative Mixer
Spoke at an event organized by Relay Room that brings together creatives, "hackers", and entrepreneurs into a single space to redefine creativity.

2011

ONE-R Inc.
Designed website for mobile games developer and publisher based in Tokyo, Japan.
Likables
Founded, developed and launched Likables, a visual bookmarking service like Pinterest.
Viki
Designed the iOS (iPhone, iPad) and Android (phone, tablet) apps for the video streaming service that was later acquired by Rakuten.
Plusminusten
Participating designer in exhibition for Asia's first-ever homage to Dieter Rams' core beliefs.
IXDA
Presented at the inaugural launch of IXDA Singapore.

2010

Design And Design
Personal business card design featured in Design and Design Book of the Year Volume Two, among 730 designs, 440 designers from more than 160 countries.
DEMO Fall
Presented for Foound at DEMO Fall at the behest of VentureBeat Founder and CEO Matt Marshall.
Echelon
Designed presentation for and represented Foound in a startup pitch competition. Received praise from Dave McClure and standing ovation from audience. Secured 500K seed funding as a result.
Shashi Tharoor
Build and ran the site for a campaign to support the Indian Minister of State for External Affairs during his legal fiasco. Gathered more than twenty thousand signatures included one from UN Chief Kofi Annan, and was featured on CNN.
Indian Premier League
Social media management in the third season of the Indian Premier League.

2009

Shashi Tharoor
Build and ran political website for then United Nations Under-Secretary General for Communications and Public Information who became India's foreign minister.
The Miele Guide
Designed and developed the website for 2009/2010 edition of The Miele Guide.

2008

The Miele Guide
Designed and developed the website for 2008/2009 edition of a printed showcase of the top 20 restaurants in Asia, sponsored by German home appliance maker Miele.
Widgeo.us
Designed the UI/UX for a cross-channel communications platform. Offered chat bot API to developers before it was all the rage years later. Launched at BarCamp Singapore.

2007

SportsHook
Lead designer at a startup building a sports social network with facility booking service.

Ideas

Being an introspective person who reads a lot, I have pondered deeply on various subjects of interest. These articles discuss ideas related not only to my fields of expertise but also on Psychology, Philosophy and Cooking.

Multi-type navigation bar symbols in Sketch

design
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Fear, regression and creativity

psychology
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First contribution to Bootstrap

tech
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